SPORTS DO NOT BUILD CHARACTER. THEY REVEAL IT.
SIMILARLY, APPRAISERS DO NOT ADD VALUE, WE UNVEIL IT.Sporting goods stores are businesses that sell athletic apparel, athletic footwear, sports equipment, and related rentals and service. They could cater to men, women, and children. There are over 41,000 brick-and-mortar sporting goods stores in the US, collecting $45 billion in annual revenue, keeping over 250,000 people employed.
There are FOUR TRENDS reshaping this industry as we speak –
- Athleisure – all age groups now like to appear fit and healthy. It’s important to ‘look the part,’ and athletic leisurewear doesn’t hurt. Brands like Athletica, Lulu Lemon, Under Armour, etc. attract high-margin customers.
- Personalization – laser body scans for precise fits, swing analyzers for golf enthusiasts, and branding/logos help attract higher budget and bulk purchase customers.
- Sustainability – water-soluble golf balls, water-based adhesives, biodegradable fabrics, and other eco-friendly brands and materials are changing the evolution of this industry.
- Online Competition – price shopping, size availability are two reasons why people prefer to shop online. Otherwise, most sports equipment being ‘high touch’, is best purchased at a brick and mortar outlet.