Google Product Search is a free price comparison search engine which allows businesses who have an ecommerce website to list their products on. When you search for anything in Google, there are products listing in Google Shopping with the same search term then Google will generally list this in your search results as "shopping results for...". A fully optimised Google product feed can generate high levels of both traffic and income for your website.
Ecommerce business owners have a great opportunity to list their products within Google Shopping for free. A well optimised and thought out shopping feed will be much more successful than a standard feed that simply lists your products as they appear on your website. Veristrat have seen some excellent examples of how a well optimised shopping feed can generate a steady level of income on its own.
Another reason why a Google shopping feed is vital is the rating system that Google includes as standard. Customers will have the ability to rate your products, these ratings will appear as star symbols next to your products, and these have been proven to increase sales and conversion rates.Shopping feed optimisation process
For more information on our SEO plan service please call Veristrat on +91 11 4940 4940